A 6-session package for HR leaders to include in severance
Beeline Mentoring and Coaching | Built on the AOC framework: Awareness, Ownership, Change
Program Overview
Purpose: Help departing employees get through a layoff with clarity and confidence, and move toward new opportunities with a plan instead of panic.
Format: Six one-on-one, one-hour video sessions, delivered weekly or every second week over 6 to 8 weeks.
Led by: A corporate leader with 30+ years in global customer service and support, who has led teams through layoffs and been laid off personally.
Investment: $750 CAD per employee (see “For HR Leaders” below).
How AOC shapes the program
| Phase | Sessions | Focus |
|---|---|---|
| Awareness | 1 and 2 | Process the transition, take inventory of strengths, skills, history, passions and values |
| Ownership | 3 and 4 | Build a career plan, position the resume and LinkedIn, set search strategy |
| Change | 5 and 6 | Networking, interview readiness, momentum and a 90-day plan |
Session-by-Session Outline
Session 1: Steady Ground (Awareness)
Goal: Help the person feel heard, steady and clear about where they stand.
- Talk through what happened and how they’re feeling, without rushing to fix it
- Cover the practical first steps after a layoff, including a reminder to review severance terms with an employment lawyer or financial advisor if needed
- Explore early questions: What do I want to keep? What do I want to leave behind?
- Introduce the AOC framework
Takeaway: A short “first 30 days” checklist and a strengths-inventory worksheet to complete before Session 2
Session 2: Know Your Value (Awareness)
Goal: Build an honest picture of who they are professionally.
- Review the worksheet: skills, achievements, career history and highlights
- Separate what they’re good at from what energizes them, since these are often different
- Explore passions, values and what a good working day looks like
- Question assumptions about what they “should” do next
Takeaway: A one-page Awareness Summary covering strengths, key wins, values and possible directions
Session 3: Choose a Direction (Ownership)
Goal: Turn self-knowledge into a direction.
- Narrow possible paths: a similar role, a step up, a new function, a new industry, consulting or starting something of their own
- Match the Awareness Summary to real opportunities
- Test each option against their values, finances and lifestyle
- Define 2 or 3 target role types
Takeaway: A written Career Direction Plan with target roles, target employers and the gaps to close
Session 4: Position Yourself (Ownership)
Goal: Make their story clear and compelling on paper and online.
- Review the resume and reposition it around outcomes for the target roles
- Rework the LinkedIn headline, About section and experience for recruiters and applicant tracking systems
- Practice a clear, confident answer to “Tell me about yourself” and “Why did you leave?”
- Plan a weekly search rhythm so the work stays manageable
Takeaway: Updated resume and LinkedIn guidance, a 60-second personal pitch and a weekly search schedule
Session 5: Open Doors (Change)
Goal: Build momentum through people, not just job boards.
- Map their network: former colleagues, managers, clients and contacts
- Draft outreach and follow-up messages that feel natural
- Plan conversations with the hidden job market in mind
- Build a strategy for recruiters and applications, including remote and international roles where relevant
Takeaway: A target contact list, outreach message templates and a 30-day networking plan
Session 6: Walk In Ready (Change)
Goal: Prepare for interviews and leave with a plan they own.
- Practice interview questions for their target roles, including behavioural questions and the layoff conversation
- Prepare for salary and offer discussions
- Plan how to handle setbacks and stay resilient through a search that may take time
- Set a 90-day action plan and decide how they’ll measure progress
Takeaway: An Interview Preparation Sheet and a 90-Day Transition Plan
What Each Client Receives
- Six one-on-one, one-hour coaching sessions
- Three written tools: an Awareness Summary, a Career Direction Plan and a 90-Day Transition Plan
- Resume and LinkedIn positioning guidance
- Job search, networking and interview preparation
- Email support between sessions
- Fully confidential coaching
